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In part, the decline in total YouTube minutes could be due to the growing number of daily minutes kids spend on TikTok.

In the U.S., for example, kids in mid-April spent 99 minutes per day on YouTube. And in Spain, kids watch 63 minutes per day, down from 66 minutes in 2019.ĭuring the COVID-19 lockdowns, the time spent increased quite a bit, as you would imagine. In the U.K., kids are watching 75 minutes per day, down from 77 minutes in 2019. were spending 86 minutes on YouTube per day, down from 88 minutes in 2019. The next largest app for online video is Netflix, watched by 33% of U.S. Its app for younger children, YouTube Kids, meanwhile, is only used by 7% of kids in the U.S., 10% of kids in the U.K. This is despite the fact that YouTube’s flagship app is meant for ages 13 and up - an age-gate that was never truly enforced, leading to the FTC’s historic $170 million fine for the online video platform in 2019 for its noncompliance with U.S.

Kids are now watching twice as many videos per day as they did just four years ago. YouTube, not surprisingly, remains one of the most-used apps among children, the study found. The research encompasses children’s online habits from February 2019 to April 2020, takes into account the COVID-19 crisis and is specifically focused on four main categories of mobile applications: online video, social media, video games and education. and Spain, so its data isn’t representative of global trends.

The data in the annual report by digital safety app maker Qustodio was provided by 60,000 families with children ages four to 14 in the U.S., U.K.

The latter app also drove growth in kids’ social app use by 100% in 2019 and 200% in 2020, the report found. Kids ages four to 15 now spend an average of 85 minutes per day watching YouTube videos, compared with 80 minutes per day spent on TikTok. A new study on kids’ app usage and habits indicates a major threat to YouTube’s dominance, as kids now split their time between Google’s online video platform and other apps, like TikTok, Netflix and mobile games like Roblox.